Good Day Brewers - Pang here! ☕

What’s better than reading these juicy stories in my newsletters?

Nothing.

I’m just kidding!

I’ve been cooking something exciting for close to a month.

Are you ready for it?

Drumrolls, please…

3…

2…

1…

This will be hands down the BEST storytelling space on Twitter.

I don’t care about your background, your lifestyle, your experiences and your personalities.

You’re INVITED.

This ticket comes with all-exclusive PERKS:

• Open mic

• Cool vibes

• Fun stories

• All-inclusive

• Free-flow love

• Deep connections

• Front seats to the show

The best part about it?

It’s COMPLETELY FREE.

Who’s excited!?

Still not convinced as to why you should join?

These 5 reasons will change your mind:

• We don’t know if you’re real or simply a bot. So, let us hear your voice, and we’ll know!

• We’re always looking for inspiration to write our next best story. You’ll find that here!

• The best way to make friends is through RELATABLE moments. Heard someone share a relatable moment? Drop them a DM and share your side of the story. Congratulations, you just made a friend!

• RELAX — we ain’t talking about business. At least, that wouldn’t be our focus for this space. We ain’t going to teach you how to grow a Twitter account, or how to make your first dollar. But we might be talking about how to overcome some of the fears and struggles you face on this journey!

• If you’re here, I know you want to become a better storyteller. And the best way to do so is to listen attentively to stories. Observe how stories are being presented and learn from the ones that resonate with you the most!

Plus there’s a bonus reason you should join!

⭐ Active participants of the space will be given a chance to participate in Season 2 as a GUEST SPEAKER!

Look out for your tickets! Drops tomorrow in your Inbox!

You’re in for a TREEEEEAT!

I’ll be dropping you a few more bombs over the next few days!

Let’s dive into today’s newsletter!

Estimated reading time: 2,711 words — 11 mins 23 seconds

Scoliosis

"Wow, my shoulders are no longer aching!" My girlfriend exclaimed gleefully, her eyes beaming with happiness.

For a moment, it felt as if the weight of her scoliosis had been lifted, and a glimmer of hope shone through the clouds of her persistent pain. Those eyes, filled with relief and excitement, ignited a spark within me.

It was the first time in months that I had witnessed such joy on her face.

You see, my girlfriend had been grappling with the daily struggles of scoliosis, enduring the throbbing discomfort that plagued her neck, shoulders, and back.

Desperate for relief, she sought the help of an established chiropractor in Singapore with multiple outlets scattered across the city.

She invested her trust and nearly $8,000 in four packages, attending over 50 sessions, hoping to find solace and healing for her aching spine.

Initially, those sessions seemed promising. The X-ray results during the first three months displayed a significant improvement, raising her spirits and validating her decision to pursue this treatment.

But as time slipped by, a subtle shift occurred.

The clinic's outreach personnel, Catherine, seized this vulnerable moment and convinced her that she needed more packages.

“You’d recover soon!” She said.

Impressed by the progress and longing for complete healing, she succumbed to her convincing act and acquired a second package. Then a third. And finally, a fourth.

In this maze of escalating treatments, hope became entangled with uncertainty.

As the sessions continued, a disheartening realization dawned upon her.

Progress towards her pain-free future has plateaued.

The X-ray tests, which once unveiled the undeniable evidence of her spine's transformation, were no longer a part of her treatment.

Their focus has shifted, wanting to keep her as a loyal, paying customer rather than addressing the root cause of her pain.

The temporary relief she experienced after each session was merely a fleeting respite.

Her neck, shoulder, and back issues persisted, returning like unwelcome visitors time and again.

Thankfully, a close friend of hers noticed her disheartened state and intervened, offering a glimmer of hope amidst the darkness.

She recommended a Chinese chiropractor, a seasoned professional who had honed his craft for over three decades.

This practitioner resided in an unlikely place — a rundown shopping center along Orchard Road.

We navigated through the outdated mall, embarking on our quest for remedy.

The malfunctioning elevators exuded a musty odor and the air felt stagnant. The desolate corridors housed a handful of open stores, primarily tuition centers and music schools.

Doubt crept in as we neared our destination, questioning whether we had arrived at the right place.

Kan Enterprise.

The sign above the entrance bore no mention of the word "Chiropractor."

Despite the uncertainty, we were determined to find out if this was the right place.

As we entered the clinic, a man in his 60s greeted us with a warm smile, dressed in a crisp blue shirt adorned with a navy blue tie and dark brown pants. His calming presence and gentle demeanor exuded wisdom and experience.

He might as well be 600.

"My dear, how can I assist you today?" he inquired, his words both kind and sincere.

In that moment, a flicker of hope resurfaced within my girlfriend.

Pouring her heart out, she shared her struggles, her journey through the maze of treatments, and her longing for a true recovery.

The Chinese chiropractor listened intently, his understanding gaze reassuring her that she was in capable hands.

With his seasoned expertise, he began her chiropractic treatment, aiming to address the root cause of her anguish rather than merely alleviating the symptoms.

As the session concluded, a newfound radiance illuminated my girlfriend's face.

She pulled me close and whispered, "Perhaps, just three to four more sessions, and I'll finally be okay!"

So, what happened earlier?

It has dawned upon us that the established chiropractor was trying to keep my girlfriend trapped in a cycle of temporary relief, after winning over her trust.

Their motives had become clouded by a desire for financial gain.

It was a disheartening realization that left us feeling betrayed and questioning the integrity of their practice.

In stark contrast, the Chinese chiropractor was a breath of fresh air, standing as a beacon of hope in an industry clouded by questionable practices.

His clinic, nestled within an old shopping center, remained hidden from the typical passerby.

Its location was an unlikely choice.

Yet, how did we find him?

Through a friend, who had experienced firsthand the transformative power of the Chinese chiropractor's expertise.

This personal endorsement carried far more weight than any flashy advertising or empty promises.

In this humble clinic, sales were not driven by slick marketing campaigns.

The Chinese chiropractor knew that if he provided honest and effective care, word would spread naturally, bringing in new clients through referrals.

More importantly, he understood that healing went beyond mere physical adjustments. It required fostering a sense of trust, empathy, and ethical responsibility.

He embodied the essence of what an honest business should be, with the well-being of his patients at the forefront of his practice.

And we know one thing is for sure — that we’ll recommend his service to anyone in need.

That’s what an honest business will do for you!

Relatable Moments

This story is filled with relatable moments.

• The struggle with health issues—pains in the neck and shoulders that never goes away

• Precious time and money wasted on a service that no longer works

• The search for a service that would make you feel better

• Overcoming the struggles that you initially faced

Tap on these moments to establish that connection with your audience!

Story Arc for CONSUMER story:

Some questions to ponder over:

• What are some products or services you use?

• What are the issues with these products or services?

• Is there a benchmark to compare other similar products or services?

• How did you resolve this conflict?

• How can you share this story to teach a powerful lesson?

#1 - Opening Hook

Hook your readers in with an opening that will drive curiosity.

• Do you want to start with a dialogue?

• Or roll in with an action scene?

• Can you stir emotions with this first line?

Over here, I started with a dialogue that made you curious, wanting to find out what happened earlier.

"Wow, my shoulders are no longer aching!" My girlfriend exclaimed gleefully, her eyes beaming with happiness.

#2 - Context

Once you’ve created curiosity, it’s time to explain a little.

• Can you use foreshadowing here to keep your readers curious?

• What’s the ongoing situation?

• Let’s elaborate a little more, shall we?

In this part, I gave you a glimpse into the situation that my girlfriend was struggling with.

For a moment, it felt as if the weight of her scoliosis had been lifted, and a glimmer of hope shone through the clouds of her persistent pain. Those eyes, filled with relief and excitement, ignited a spark within me.

It was the first time in months that I had witnessed such joy on her face.

You see, my girlfriend had been grappling with the daily struggles of scoliosis, enduring the throbbing discomfort that plagued her neck, shoulders, and back.

Desperate for relief, she sought the help of an established chiropractor in Singapore with multiple outlets scattered across the city.

She invested her trust and nearly $8,000 in four packages, attending over 50 sessions, hoping to find solace and healing for her aching spine.

#3 - The Good

First, comes the good.

• What was good about the product or service initially?

• What was the “golden” promise here?

My girlfriend found relief in those earlier sessions. But…

Initially, those sessions seemed promising. The X-ray results during the first three months displayed a significant improvement, raising her spirits and validating her decision to pursue this treatment.

#4 - The Bad - Conflict

Then, comes the bad.

• What changed?

• Why was the change bad?

Things turned for the worse, so I shared the contrast between the before versus after.

But as time slipped by, a subtle shift occurred.

The clinic's outreach personnel, Catherine, seized this vulnerable moment and convinced her that she needed more packages.

“You’d recover soon!” She said.

Impressed by the progress and longing for complete healing, she succumbed to her convincing act and acquired a second package. Then a third. And finally, a fourth.

In this maze of escalating treatments, hope became entangled with uncertainty.

As the sessions continued, a disheartening realization dawned upon her.

Progress towards her pain-free future has plateaued.

The X-ray tests, which once unveiled the undeniable evidence of her spine's transformation, were no longer a part of her treatment.

Their focus has shifted, wanting to keep her as a loyal, paying customer rather than addressing the root cause of her pain.

The temporary relief she experienced after each session was merely a fleeting respite.

Her neck, shoulder, and back issues persisted, returning like unwelcome visitors time and again.

#5 - Hope

Thankfully, a glimmer of light appeared at the end of the dark tunnel.

• Who gave you hope?

• What gave you hope?

An intervention from a friend can change the situation.

Thankfully, a close friend of hers noticed her disheartened state and intervened, offering a glimmer of hope amidst the darkness.

She recommended a Chinese chiropractor, a seasoned professional who had honed his craft for over three decades.

#6 - The Search

It’s time to walk towards that light.

• Where were you headed to?

• What was your subsequent plan(s)?

Suspense building was used here to keep you curious to find out if we manage to find the place we’re looking for.

This practitioner resided in an unlikely place — a rundown shopping center along Orchard Road.

We navigated through the outdated mall, embarking on our quest for remedy.

The malfunctioning elevators exuded a musty odor and the air felt stagnant. The desolate corridors housed a handful of open stores, primarily tuition centers and music schools.

Doubt crept in as we neared our destination, questioning whether we had arrived at the right place.

Kan Enterprise.

The sign above the entrance bore no mention of the word "Chiropractor."

Despite the uncertainty, we were determined to find out if this was the right place.

#7 - Resolution

Alas, a satisfying resolution to the ongoing battle.

• Who did you meet?

• How did he or she help you?

• How did it turn out?

• What were you feeling at the end of this?

As we entered the clinic, a man in his 60s greeted us with a warm smile, dressed in a crisp blue shirt adorned with a navy blue tie and dark brown pants. His calming presence and gentle demeanor exuded wisdom and experience.

He might as well be 600.

"My dear, how can I assist you today?" he inquired, his words both kind and sincere.

In that moment, a flicker of hope resurfaced within my girlfriend.

Pouring her heart out, she shared her struggles, her journey through the maze of treatments, and her longing for a true recovery.

The Chinese chiropractor listened intently, his understanding gaze reassuring her that she was in capable hands.

With his seasoned expertise, he began her chiropractic treatment, aiming to address the root cause of her anguish rather than merely alleviating the symptoms.

As the session concluded, a newfound radiance illuminated my girlfriend's face.

She pulled me close and whispered, "Perhaps, just three to four more sessions, and I'll finally be okay!"

#8 - A vs B

Compare the earlier A service versus B service (or product).

• Which is better?

• Why is it better?

• Can I add some details to reinforce the comparison?

It has dawned upon us that the established chiropractor was trying to keep my girlfriend trapped in a cycle of temporary relief, after winning over her trust.

Their motives had become clouded by a desire for financial gain.

It was a disheartening realization that left us feeling betrayed and questioning the integrity of their practice.

In stark contrast, the Chinese chiropractor was a breath of fresh air, standing as a beacon of hope in an industry clouded by questionable practices.

His clinic, nestled within an old shopping center, remained hidden from the typical passerby.

Its location was an unlikely choice.

Yet, how did we find him?

Through a friend, who had experienced firsthand the transformative power of the Chinese chiropractor's expertise.

This personal endorsement carried far more weight than any flashy advertising or empty promises.

In this humble clinic, sales were not driven by slick marketing campaigns.

The Chinese chiropractor knew that if he provided honest and effective care, word would spread naturally, bringing in new clients through referrals.

#9 - Lesson

Draw lessons from the story you’ve just shared.

• What are you trying to teach?

• Can you inspire others to follow a certain path?

More importantly, he understood that healing went beyond mere physical adjustments. It required fostering a sense of trust, empathy, and ethical responsibility.

He embodied the essence of what an honest business should be, with the well-being of his patients at the forefront of his practice.

And we know one thing is for sure — that we’ll recommend his service to anyone in need.

That’s what an honest business will do for you!

Your homework for this week is here!

Think about a previous bad experience that you had!

What happened next?

Were you able to find another service that was able to resolve your problem?

I’d love to hear that story! 👇

Your Barista,

Pang

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